The University of Haifa is launching a campus-wide initiative that will promote social mobility for under-represented students from Israel’s geographic and social periphery. A team of University of Haifa researchers, psychologists, career counselors and dedicated administrative staff will develop a holistic, multidisciplinary academic model with a corresponding student support system that will serve as the basis for promoting inclusion and social mobility policies – first, at the University of Haifa and then at Israeli universities and colleges throughout the country. The University of Haifa is the first university in Israel to define social mobility as a high-priority strategic action.